1. You Can Actually Update Your Own Website (Revolutionary, I Know)
I can’t tell you how many calls I get from business owners who can’t change a single word on their $10,000 website without paying their developer $200.
With WordPress, you log in and make changes. Need to update your phone number? Takes 30 seconds. Want to add a new team member? Click, type, done.
My buddy runs a contracting business. His old developer charged him $150 every time he wanted to add a new project to his portfolio. Now he adds them himself while drinking his morning coffee.
2. It Won’t Bankrupt You
Custom websites? We’re talking $30k+ easy. WordPress sites with the same features? Usually half that, sometimes less.
But here’s the kicker – you’re not married to one expensive developer forever. WordPress is everywhere. If your current guy starts getting too pricey or disappears, any decent developer can take over.
Just helped a law firm switch from a proprietary system that was costing them $500/month in maintenance to WordPress. Same functionality, $50/month hosting. Do the math.
3. Google Doesn’t Hate It (Unlike Some Platforms)
WordPress sites show up in search results. Period. I’ve seen WordPress sites crush million-dollar custom builds in Google rankings.
The code is clean, it loads fast, and Google’s crawlers know how to read it. Plus, WordPress automatically generates all that technical SEO stuff that developers usually charge extra for.
One of my clients’ WordPress sites ranks #1 for “Denver plumbing” and beats out companies spending thousands on SEO every month.
4. Want a Feature? There’s Probably a Plugin for That
Online store? WooCommerce plugin. Appointment booking? Multiple options under $100. Contact forms, galleries, membership areas – all covered.
I added a full learning management system to a consultant’s site using a $200 plugin. Custom development for the same thing? Probably $15,000.
The plugin library is insane. Over 50,000 plugins. If you can think of a feature, someone’s probably built it already.
5. Starts Small, Grows Big
WordPress doesn’t care if you’re a one-person shop or Amazon (yes, parts of Amazon run on WordPress).
Started simple? Great. Ready to sell online? Add WooCommerce. Need a customer portal? Plugin it in. Want to create a membership site? WordPress handles it.
I’ve got clients who started with basic 3-page sites. Five years later, those same sites are processing six-figure revenues. Same WordPress foundation.
6. Mobile Works Without Extra Drama
Half your customers are browsing on phones. WordPress themes work on mobile automatically. Not “kinda work” – actually work properly.
Other platforms charge extra for mobile versions or make you build separate mobile sites. WordPress just… does it. Because it’s 2024, not 2004.
7. You’re Not Trapped
This is big. Proprietary platforms hold you hostage. Need changes? Gotta go through them. Don’t like the pricing? Too bad.
WordPress is open source. Any developer can work on it. Don’t like your current guy? Fire him and hire someone else tomorrow. The transition is smooth.
I take over WordPress sites all the time. Easy handoff, no drama.
8. Security Isn’t Actually Scary
“But WordPress gets hacked!” Yeah, so does everything else. The difference? WordPress security issues get fixed fast because millions of people are watching.
Plus, security plugins exist. I can lock down a WordPress site better than most custom platforms. The tools are there, tested by millions of users.
Had a client’s old custom site get hacked. Took weeks to fix because only one developer understood the code. WordPress? Security plugin installed, problem solved in an hour.
9. It Doesn’t Have to Look Like Everyone Else’s
WordPress themes are starting points, not final destinations. Every theme can be customized completely.
Want different colors? Easy. Need a different layout? Done. Custom functionality? Add it in.
I’ve built WordPress sites that look nothing like the original theme. The flexibility is nuts.
10. When You Get Stuck, Help Exists
WordPress problem? Google it. Guaranteed someone’s solved it and posted the solution. Forums, tutorials, documentation everywhere.
Proprietary platform problem? Good luck. Maybe their support team will get back to you in 3-5 business days.
Last week I fixed a complex WordPress issue in 10 minutes using a forum post. Try that with a custom platform.
The Real Talk
WordPress isn’t perfect. Nothing is. But for most businesses, it’s the obvious choice.
The only time I recommend something else is when clients have very specific technical needs and unlimited budgets. That’s maybe 5% of businesses.
Everyone else should seriously consider WordPress. It’s proven, flexible, affordable, and won’t leave you stranded.
Why Most Businesses Pick WordPress (And Don’t Regret It)
I’ve never had a client switch away from WordPress to something else. I’ve had dozens switch TO WordPress from other platforms.
The combination of cost, flexibility, and ease of use is hard to beat. Your accountant can update it. Your teenage nephew can help if needed. Any developer can work on it.
That’s not true for most other platforms.
Bottom Line
WordPress runs 40% of the internet because it works. Not because of hype or marketing – because business owners use it and it solves their problems.
If you need a website that you can manage, won’t break the bank, and can grow with your business, WordPress is probably your answer.